/* Femedia — стили сайта */
:root{
  --oxide:#9A3A24; --graphite:#1E2226; --steel:#50565C; --metal:#F2F2EF; --hematite:#F6E4DE;
  --text2:#3A3F44; --line:#D5D7D8; --bg:#FFFFFF; --wrap:1280px;
}
*{box-sizing:border-box}
html{-webkit-text-size-adjust:100%}
body{margin:0;background:var(--bg);color:var(--graphite);font-family:'Golos Text',system-ui,-apple-system,sans-serif;-webkit-font-smoothing:antialiased;line-height:1.5}
a{color:var(--graphite)}a:hover{color:var(--oxide)}
img{max-width:100%;display:block}
.wrap{max-width:var(--wrap);margin:0 auto;padding:0 24px}
.label{font-size:13px;font-weight:500;letter-spacing:.14em;text-transform:uppercase;color:var(--steel)}
.muted{color:var(--steel)}

/* шапка */
.top{max-width:var(--wrap);margin:0 auto;padding:24px 24px 0}
.top-in{display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:12px 40px;padding-bottom:20px;border-bottom:1px solid var(--line)}
.logo{text-decoration:none;color:var(--graphite);display:inline-flex;align-items:baseline;font-size:34px;font-weight:600;line-height:1;letter-spacing:-1px;padding:4px 0}
.logo .fe{position:relative;padding:11px 5px 4px 4px;background:var(--oxide);color:#fff}
.logo .fe i{position:absolute;top:2px;left:4px;font-size:8px;font-weight:500;font-style:normal;letter-spacing:0;color:var(--hematite)}
.logo .md{padding-left:2px}
.logo:hover{color:var(--graphite)}
.nav{display:flex;flex-wrap:wrap;gap:4px 32px;font-size:17px}
.nav a{color:var(--graphite);text-decoration:none;display:inline-block;padding:10px 0;border-bottom:1px solid transparent;font-weight:500}
.nav a:hover{color:var(--oxide)}
.nav a.on{color:var(--oxide);border-bottom-color:var(--oxide)}

/* подвал */
.foot{max-width:var(--wrap);margin:0 auto;padding:96px 24px 48px}
.foot-in{display:flex;flex-wrap:wrap;justify-content:space-between;align-items:center;gap:24px 32px;border-top:1px solid var(--line);padding-top:32px;font-size:15px;color:var(--steel)}
.foot .mark{display:inline-flex;align-items:baseline;font-size:22px;font-weight:600;line-height:1;letter-spacing:-.5px;color:var(--graphite)}
.foot .mark b{padding:4px 3px 2px 3px;background:var(--oxide);color:#fff;font-weight:600}
.foot .mark span{padding-left:1px}
.foot .nav{gap:8px 28px;font-size:15px}

/* общие */
.h1{margin:0;font-size:clamp(44px,6vw,88px);font-weight:600;letter-spacing:-.04em;line-height:1}
.h2{margin:0;font-size:clamp(30px,3.2vw,44px);font-weight:600;letter-spacing:-.03em;line-height:1.1}
.page-head{padding:88px 0 56px;display:flex;flex-direction:column;gap:20px}
.page-head p{margin:0;font-size:21px;line-height:1.5;color:var(--text2);max-width:760px}
.page-head p a{color:var(--oxide)}
.btn{display:inline-flex;align-items:center;justify-content:center;gap:16px;min-height:56px;padding:0 32px;background:var(--graphite);color:var(--metal);text-decoration:none;font-size:18px;font-weight:500;border:0;cursor:pointer;font-family:inherit}
.btn:hover{background:var(--oxide);color:#fff}
.more{display:inline-flex;align-items:center;gap:12px;padding:12px 0;text-decoration:none;font-size:17px;font-weight:500;color:var(--graphite)}
.more:hover{color:var(--oxide)}
.prose p{margin:0 0 20px}
.prose a{color:var(--oxide)}

/* главная: слайдер */
.hero{margin-top:32px;position:relative;overflow:hidden;background:var(--graphite);color:#fff;min-height:560px}
.hero-art{position:absolute;top:0;right:0;width:72%;height:100%}
.hero-bg{position:absolute;inset:0}
.hbg{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:right center;opacity:0;transition:opacity .8s}
.hbg.on{opacity:1}
.hero-scrim.soft{background:linear-gradient(90deg,rgba(18,18,16,.85) 0%,rgba(18,18,16,.45) 40%,rgba(18,18,16,0) 65%)}
.hero-scrim{position:absolute;inset:0;background:linear-gradient(90deg,rgba(30,34,38,.94) 0%,rgba(30,34,38,.78) 42%,rgba(30,34,38,.1) 74%)}
.hero-in{position:relative;padding:72px 80px 40px;min-height:560px;display:flex;flex-direction:column;justify-content:space-between;gap:40px}
.slides{display:grid;margin:auto 0;max-width:640px}
.slide{grid-area:1/1;align-self:center;margin:0;font-size:clamp(36px,4.8vw,64px);font-weight:600;letter-spacing:-.035em;line-height:1.08;opacity:0;transition:opacity .6s;pointer-events:none}
.slide.on{opacity:1;pointer-events:auto}
.dots{display:flex;gap:4px;margin-left:-10px}
.dot{width:28px;height:28px;padding:0;border:0;background:none;cursor:pointer;display:flex;align-items:center;justify-content:center}
.dot span{display:block;width:8px;height:8px;border-radius:50%;background:rgba(255,255,255,.35);transition:background .2s,transform .2s}
.dot:hover span{transform:scale(1.25)}
.dot.on span{background:#fff}
@media (max-width:760px){.hero-art{opacity:.4}.hbg{object-position:70% center}.hero-scrim.soft{background:rgba(18,18,16,.55)}.hero-in{padding:40px 24px}}

/* логотипы проектов */
.projects{padding:56px 0 0}
.logos{display:grid;grid-template-columns:repeat(auto-fit,minmax(200px,1fr));border-top:1px solid var(--line);border-bottom:1px solid var(--line);margin-top:8px}
.plogo{display:flex;align-items:center;justify-content:center;height:120px;text-decoration:none;filter:grayscale(1);opacity:.55;transition:filter .3s,opacity .3s}
.plogo:hover,.plogo:focus-visible{filter:none;opacity:1}
.plogo img{max-width:170px;max-height:64px;width:auto;height:auto}
.plogo .txt{font-size:28px;font-weight:700;letter-spacing:-.02em;color:#E2412F}

/* услуги */
.services{padding:96px 0 0}
.services ul{margin:0;padding:0;list-style:none;display:grid;grid-template-columns:repeat(auto-fit,minmax(300px,1fr));gap:0 48px}
.services li{display:flex;gap:16px;padding:18px 0;border-top:1px solid var(--line);font-size:18px;line-height:1.5}
.services li::before{content:"";flex:none;width:8px;height:8px;background:var(--oxide);margin-top:9px}
.services b{font-weight:600}

/* статьи (мелко) */
.arts{padding:112px 0 0}
.arts-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(260px,1fr));gap:32px;margin-top:24px}
.art{text-decoration:none;color:var(--steel);border-top:1px solid var(--line);padding-top:16px;display:flex;flex-direction:column;gap:8px}
.art:hover{color:var(--graphite)}
.art small{font-size:13px}
.art span{font-size:18px;font-weight:500;line-height:1.4}

/* принцип */
.principle{margin-top:112px;border-top:1px solid var(--graphite);padding-top:48px;display:flex;flex-wrap:wrap;justify-content:space-between;align-items:flex-end;gap:40px 64px}
.principle-tx{flex:1 1 560px;max-width:760px;display:flex;flex-direction:column;gap:24px}
.principle-tx p{margin:0;font-size:20px;line-height:1.65;color:var(--text2)}

/* программы */
.plist{border-top:1px solid var(--graphite)}
.prog{display:flex;flex-wrap:wrap;align-items:center;gap:20px 40px;padding:28px 0;border-bottom:1px solid var(--line);text-decoration:none;color:var(--graphite)}
.prog .num{width:32px;font-size:15px;font-weight:500;color:var(--oxide)}
.prog .thumb{flex:0 0 240px;aspect-ratio:16/10;background:var(--metal);display:flex;align-items:center;justify-content:center;overflow:hidden;transition:background .2s}
.prog .thumb img{width:100%;height:100%;object-fit:cover}
.prog .thumb svg{width:78%}
.prog .body{flex:1 1 360px;display:flex;flex-direction:column;gap:8px;min-width:0}
.prog .name{font-size:clamp(24px,2.4vw,32px);font-weight:600;letter-spacing:-.02em;line-height:1.15}
.prog .desc{font-size:17px;line-height:1.55;color:var(--text2);max-width:560px}
.prog .arr{transition:transform .2s}
.prog:hover .name{color:var(--oxide)}
.prog:hover .arr{transform:translateX(6px);color:var(--oxide)}
.prog:hover .thumb{background:#ECEDEA}
.outro{margin:96px 0 0;display:flex;flex-wrap:wrap;justify-content:space-between;gap:24px 64px}
.outro h2{margin:0;flex:1 1 420px;font-size:clamp(26px,2.8vw,40px);font-weight:600;letter-spacing:-.025em;line-height:1.15}
.outro div{flex:1 1 420px;max-width:560px;font-size:18px;line-height:1.6;color:var(--text2)}
.outro a{color:var(--oxide)}

/* страница программы */
.pg-head{padding:72px 0 40px;display:flex;flex-direction:column;gap:18px}
.crumb{font-size:14px;color:var(--steel)}.crumb a{color:var(--steel)}
.pg-head h1{margin:0;font-size:clamp(40px,5vw,72px);font-weight:600;letter-spacing:-.04em;line-height:1.04;max-width:960px}
.pg-head p{margin:0;font-size:21px;line-height:1.55;color:var(--text2);max-width:780px}
.pg-media{aspect-ratio:21/9;background:var(--metal);display:flex;align-items:center;justify-content:center;overflow:hidden;margin:16px 0 72px}
.pg-media img{width:100%;height:100%;object-fit:cover}
.pg-media svg{width:min(560px,70%)}
.feats{display:grid;grid-template-columns:repeat(auto-fit,minmax(280px,1fr));gap:40px 48px}
.feat{border-top:1px solid var(--graphite);padding-top:18px;display:flex;flex-direction:column;gap:8px}
.feat b{font-size:21px;font-weight:600}
.feat span{font-size:17px;line-height:1.55;color:var(--text2)}
.pg-cta{margin-top:12px;display:flex;flex-wrap:wrap;align-items:center;gap:16px 32px}
.btn-go{background:#2E7D4F;color:#fff}
.btn-go:hover{background:#245F3D;color:#fff}

/* кейсы */
.case{border-top:1px solid var(--graphite);padding:48px 0 72px;display:flex;flex-wrap:wrap;gap:40px 64px}
.case-tx{flex:1 1 380px;display:flex;flex-direction:column;gap:20px}
.case-tx .lbl{font-size:14px;font-weight:500;color:var(--oxide)}
.case-tx h2{margin:0;font-size:clamp(30px,3.4vw,48px);font-weight:600;letter-spacing:-.03em;line-height:1.1}
.case-tx ul{margin:0;padding-left:20px;font-size:17px;line-height:1.75;color:var(--text2)}
.case-res{flex:1 1 380px;padding:40px;display:flex;flex-direction:column;justify-content:flex-end;gap:16px;min-height:320px;background:var(--graphite);color:var(--metal)}
.case-res.accent{background:var(--oxide);color:#fff}
.case-res .label{color:var(--hematite)}
.case-res b{font-size:clamp(80px,9vw,128px);font-weight:600;letter-spacing:-.05em;line-height:.95;color:#fff}
.case-res p{margin:0;font-size:18px;line-height:1.55}
.case-last{border-top:1px solid var(--graphite);padding:48px 0 0;display:flex;flex-wrap:wrap;justify-content:space-between;align-items:flex-end;gap:32px 64px}
.case-last div{flex:1 1 520px;display:flex;flex-direction:column;gap:20px}
.case-last p{margin:0;max-width:600px;font-size:18px;line-height:1.6;color:var(--text2)}
.cta{display:inline-flex;align-items:center;justify-content:space-between;gap:48px;min-width:180px;padding:12px 0;text-decoration:none;border-bottom:1px solid currentColor;font-size:19px;font-weight:500;color:var(--graphite)}

/* материалы */
.chips{display:flex;flex-wrap:wrap;gap:10px;padding-bottom:24px}
.chip{font:inherit;font-size:16px;font-weight:500;padding:11px 20px;border:1px solid var(--graphite);background:transparent;color:var(--graphite);cursor:pointer;min-height:44px;text-decoration:none}
.chip.on{background:var(--graphite);color:var(--metal)}
.mlist{border-top:1px solid var(--graphite)}
.mrow{display:flex;flex-wrap:wrap;align-items:baseline;gap:8px 40px;padding:28px 0;border-bottom:1px solid var(--line);text-decoration:none;color:var(--graphite)}
.mrow .t{width:120px;font-size:13px;font-weight:500;letter-spacing:.12em;text-transform:uppercase;color:var(--oxide)}
.mrow .n{flex:1 1 420px;font-size:clamp(21px,2.2vw,28px);font-weight:500;letter-spacing:-.015em;line-height:1.25}
.mrow .m{width:160px;font-size:15px;color:var(--steel)}
.mrow:hover{color:var(--oxide)}
.empty{padding:40px 0;color:var(--steel);font-size:18px}

/* статья */
.article{max-width:800px;padding-top:48px}
.article .meta{display:flex;flex-wrap:wrap;gap:6px 16px;font-size:15px;color:var(--steel)}
.article .meta a{color:var(--oxide);font-weight:500;text-decoration:none}
.article h1{margin:14px 0 20px;font-size:clamp(32px,3.6vw,46px);font-weight:600;letter-spacing:-.03em;line-height:1.12}
.article .lead{margin:0 0 28px;font-size:21px;font-weight:600;line-height:1.5}
.article figure.photo{margin:0 0 32px}
.article figure.photo .ph{aspect-ratio:16/9;background:#2A2E32;overflow:hidden}
.article figure.photo img{width:100%;height:100%;object-fit:cover}
.article figcaption{margin-top:10px;font-size:14px;line-height:1.4;color:var(--steel)}
.tx p{margin:0 0 22px;font-size:19px;line-height:1.65}
.tx h2{margin:40px 0 16px;font-size:28px;font-weight:600;letter-spacing:-.02em;line-height:1.2}
.tx ul{margin:0 0 22px;padding-left:24px;font-size:19px;line-height:1.65}
.tx a{color:var(--oxide);text-decoration:underline;text-decoration-thickness:1px;text-underline-offset:3px}
.tx a:hover{color:var(--graphite)}
.tx .quote{margin:36px 0;background:var(--hematite);padding:32px 36px}
.tx .quote blockquote{margin:0;font-size:23px;font-weight:500;line-height:1.45;letter-spacing:-.01em}
.tx .quote figcaption{margin-top:14px;font-size:15px;color:var(--steel)}
.article .src{margin-top:40px;padding-top:20px;border-top:1px solid var(--line);font-size:15px;line-height:1.6;color:var(--steel)}

/* контакты */
.contacts{display:flex;flex-wrap:wrap;gap:64px 96px;border-top:1px solid var(--graphite);padding-top:56px}
.contacts .ways{flex:1 1 340px;display:flex;flex-direction:column;gap:40px}
.contacts .ways div{display:flex;flex-direction:column;gap:8px}
.big{text-decoration:none;font-size:clamp(24px,2.6vw,34px);font-weight:500;letter-spacing:-.02em;display:inline-block;padding:4px 0}
.contacts .note{flex:999 1 520px;min-width:0;display:flex;flex-direction:column;gap:24px}
.contacts .note h2{margin:0;font-size:clamp(30px,3.4vw,48px);font-weight:600;letter-spacing:-.03em;line-height:1.1}
.contacts .note p{margin:0;max-width:620px;font-size:19px;line-height:1.6;color:var(--text2)}

.e404{padding:120px 0 40px}
.e404 p{font-size:20px;color:var(--text2)}